Why Email Automation should be at the top of your marketing list for 2022

As we approach 2022 (where has the last two years gone?!), one thing is clear - without email automation, your strategies won’t perform as well as you’d hoped.

What is email automation, and how can you make it a success?

Automation can be the bridge to achieving your goals through email marketing.

Automation can be the bridge to achieving your goals through email marketing.

Think of automation as a route to converting your potential or first-time customers into regular sources of revenue.

From Retention to Replenish

One of the biggest challenges for business is encouraging back customers who were regulars of yours before the pandemic changed everything. That’s where automated flows such as a Customer Win Back flow can be sent to specific audiences based on purchase history and how long ago they purchased.

Indeed, all flows can be fine-tuned to send to particular audiences, depending on which platform you’re using. Need emails to go to customers who haven’t purchased in the last few months? Send them down one route that encourages them to buy again, and depending on what they do next, you can fine-tune the message. It’s that good!

Need a push for the new year? Thought about email marketing? Find out about the end of 2021 to January 2022 packages to boost your marketing.